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TMK launches a street art project to mark its 20th anniversary

TMK has launched a street art project to celebrate its 20^th anniversary. Murals – large images painted on the walls of buildings or structures – will spring up in seven Russian cities hosting the Company’s major pipe plants – Volzhsky, Kamensk-Uralsky, Orsk, Pervouralsk, Polevskoy, Taganrog and Chelyabinsk. The artwork will highlight the importance of caring for nature.

The murals will be an artistic representation of local nature and local identity, reflecting the project’s key message: the importance of environmental responsibility. The artwork will use metaphors to contrast TMK operations against the immensity of nature, directly highlighting the Company’s approach to environmental issues; it will depict elements of industrial production as tiny specks set against the vastness of nature around them.

“As a socially responsible company, TMK places a top priority on the sustainable use of natural resources and the improvement of its facilities’ environmental performance. In addition, the Company continuously runs education and awareness initiatives to improve environmental literacy, including through visual art. The new street art project will help communicate the Company’s values and ideas to the wider public and reiterate the value creation role of metallurgy in the modern world. At the same time, local residents will see some truly touching, naive and almost childish images, and feel the magic of art transforming their city’s appearance,” said Ilya Zhitomirsky, TMK’s PR and Communications Director.

Invited artists developed city-specific sketches of graphic artwork for each location. The painting of murals will start in October and continue for one month.

This is not the first art project implemented by TMK to celebrate the Company’s 20^th anniversary. Previously, Production as Art, a unique theatrical performance by Russian director Vasily Barkhatov, was staged in TMK’s regions of operation. More than 12 thousand people – employees of Volzhsky, Seversky and Sinarsky pipe plants and Taganrog Metallurgical Works, along with residents of the cities hosting these operations – watched the performance. In October, the performance that has already become popular with the audience will be staged at Pervouralsk and Chelyabinsk pipe plants.