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TMK partners with the Silver Archer national PR awards to support its ESG category

TMK has partnered with the Silver Archer national PR awards to support its Best ESG Communications Project: Social and Governance category.

The new category replaces the Best Corporate Social Responsibility Project category, which annually attracted more than 20 entries from companies implementing successful projects to address pressing social problems, and was evaluated by the awards’ experts and judging panel. TMK was a partner for this category for the 24th Silver Archer awards, held in early 2021.

Nadezhda Yavdolyuk, executive director of the Silver Archer Awards, said: “As we celebrate the 25th anniversary of the Silver Archer awards, we are adding not one, but two new categories directly related to ESG. In addition to the Best ESG Communications Project: Social and Governance, entries are also invited for the Best ESG Communications Project: Environment and Sustainability category. By supplementing the existing categories with these new ones, the awards now allow participating companies to highlight their more successful  ESG initiatives. Both categories have an up-to-date, relevant and clear definition.”

Fedor Klimkin, Director of TMK’s PR Department, said: “Recently we have seen a much stronger push for businesses to demonstrate their commitment to the ESG agenda. However, many Russian companies have already for some time been integrating sustainability principles into their businesses, namely those around environmental protection, social policy and corporate governance. For example, TMK has demonstrated a responsible approach to these matters since its very inception. Nevertheless, Russia’s leading companies have now realized that sustainability issues require a more systematic approach. This is why the Silver Archer awards have been extended to include two new, ESG-themed categories. We are pleased by this as an indicator of a more systematic approach to evaluating communication campaigns promoting corporate ESG agendas.”

TMK, which celebrated its 20th anniversary in 2021, has been committed to sustainability since its foundation. The Company has adopted the best available technology to significantly improve working conditions across its operations and the environment around them. By delivering a positive impact on local economies, contributing to building local talent pipelines through numerous scientific, educational and career-guidance projects, and driving efforts to create a comfortable living environment for local communities, TMK has become a focal point around which sustainable social and economic ecosystems are emerging in the regions of its operation.

The Silver Archer national awards were established in 1997 by the Chamber of Commerce and Industry of the Russian Federation, Russian Union of Journalists, and RPRA – Public Relations (MGIMO University under the Russian Ministry of Foreign Affairs). Since then, the awards have grown into a system of regional competitions held all across Russia. Entries for the 25th anniversary Silver Archer awards will be accepted until January 15, 2022, with the awards ceremony scheduled to take place in February 2022 in Moscow.